Dear
shareholders,
On
behalf of the members of the Board Directors, I am pleased to
present you with the Prima Inmobiliaria annual Report for the
financial year 1999. Which includes a detailed description of
our activity and its development throughout the present year.
1999:
Objectives met
We
can be satisfied with the results obtained in the company’ s
recent history: 1999 saw the culmination of an ambitious business
plan that began three years ago, thanks to the support of you,
our shareholders. In 1997, at the beginning of this new era,
our first capital increase was undertaken, and the second in
1998. In just 8 months we doubled the company’s capital twice-over
with the intention of implementing an ambitious investment programme
that would allow us to teach a total asset figure of 100,000
million pesetas: In 1997 we stated that we were in a position
to invest 60,000 million: we had the investment capacity and
the market knowledge to meet this objective, and, in a short
period of time, that is that what we have done.
Our
three years of recent history have been dominated by two important,
inseparable achievements: first, the extraordinary reception
of our project by national and international investors, for
which both of our capital increases were completely subscribed
and disbursed during the preferred subscription period, despite
having taken place only 8 months: and thanks to that, the investments
made; outstanding for both their amount and quality, have made
our property portfolio one of the most important in the country,
with approximately 45 prime income producing properties.
Our
three years of recent history have been dominated by two important,
inseparable achievements: first, the extraordinary reception
of our project by national and international investors, for
which both of our capital increases were completely subscribed
and disbursed during the preferred subscription period, despite
having taken place only 8 months: and thanks to that, the investments
made; outstanding for both their amount and quality, have made
our property portfolio one of the most important in the country,
with approximately 45 prime income producing properties.
As
for our profits, the net profit obtained during 1999 rose to
4,010 million pesetas, an increase of 140% with respect to the
previous year. Also, rental income doubled that of 1998 reaching
5,000 million pesetas. This growth is due not only to the addition
of new property assets, but also to the total incorporation
into our accounts of revenues from properties acquired throughout
1998. A truer image of the profitability of our property portfolio
will emerge from the results of the financial year 2000.
Investment
policy, and financing
The
investment policy adopted has been the one we announced during
the start up stage, with investments concentrated on " pure
play" standing investments in the office, industrial and retail
sectors. The high level of occupation of the properties, close
to 100%, and the quality of the lessees ensure an optimal return
on the investment. As for the geographical distribution of our
property portfolio, this denotes a clear tendency towards domestic
business, accounting for 87% of the total invested, especially
concentrated in Madrid and Barcelona, with 59.2% and 24.7 %
respectively.
We
have acquired our properties on the basis of clearly established
criteria. For each investment project, we finance one third
out of equity and two thirds with external mortgage debt on
fixed interest rate basis. The average term for mortgage debt
on fixed interest rate basis. The average term for mortgage
debt is 12 years, with an average cost of approximately 5.4%.
In the current environment, with interest rates tending to rise,
our financial structure and our favourable borrowing conditions
give an added implicit value to our business.
1999:
Prima´s international diversification
During
1999, PRIMA has embraced the potential of globalisation of markets
in an industry such as real estate that has hitherto been primary
local and with the idea that geographical diversification would
help ease industry cycles. What at the end of 1998 was a 5%
shareholder’s exchange with RSE, the German real estate company,
and PRIMA, at the end of this year turned into an 3-party association,
strengthened by cross shareholdings between the German real
estate company RSE, the Swiss company Maag Holding, and PRIMA.
This business association is the first to exist in the industry
at a Pan-European level, and pursues the achievement of specific,
low-risk projects dealing with acquisition of pure play property
or portfolios within Europe, in which there is always a member
with knowledge of the local market. Today PRIMA owns 3 properties
on 50% Joint Venture basis with RSE: Paseo de Gracia, 56 in
Barcelona, the OMNI building in Lisbon Portugal and the Descartes
Building in Luxembourg. All three are office buildings and represent
for PRIMA an investment of 4,000 million pesetas.
However,
there have been two especially significant transactions in the
international arena: firstly, PRIMA has entered into a purchase
option on the Barclays Financial Centre office building in Miami,
for 15 million dollars. This building, currently under construction,
has a lettable floor area of 48,000m2 and is situated on Brickell
Avenue, the most prestigious business area in Miami. The total
cost of the transaction is established at 130 million dollars
( approximately 20,000 million pesetas). The expected yield
on the investment is 8% and to-date 40% has been pre-let predominately
to Barclays Bank.
The
year’s second transaction, completed in October, was the acquisition
of a portfolio of 85 properties from UBS, by way of a sale and
leaseback, for the price of 871 million Swiss Francs. The properties,
the majority of them office buildings, are situated in the strategic
Zurich-Bern-Basel triangle. The investment was made through
MPC ( Maag Property Company), of which PRIMA holds 40% and Maag
20%. This is a very significant transaction within the European
real state market and constitutes a firm pledge for a market
with great potential for development, and which is starting
to gain a dynamism that to date has not existed.
1999:
A good stock market performance
We
are
satisfied with the performance of our shares in this period,
bearing in mind the severity with which the market has treated
the real estate industry in Spain. We close the period with
a stock market revaluation of 11.4%, emphasising that within
the listed property companies sector, we are the only one with
positive results for 1999.
We
firmly believe, however, that the penalisation by the market
has been excessive, through this punishment has fallen upon
real estate companies with a strong residential development
component. PRIMA is not involved in residential development
business and this has helped us again a strong stock market
trajectory since the market has recognised this in its valuations.
This does not prevent us from believing that the real estate
cycle in general may still present sustained and sustainable
growth in different sub-sectors in the coming years, nor that
the existing penalisation on companies’ s share prices is unjustified.
2000:
The future of the industry, the future of the company
The
main indicators for our economy in 1999 have been very satisfactory,
despite the increases in inflation and interest rates. Growth
in GDP was 3.7%, and inflation, around 2.9%. Employment continues
to rise, and the percentage of working population has reached
85%. Through it is true there might be a slight deceleration
in the evolution of growth rates, according to the latest information
provided by Ministry of Finance and Economic Affairs, economic
activity will continue growing at a greater pace than that of
other countries in the "Euro" zone.
As
for the industry, there will continue to be strong demand for
office buildings, as well as for logistics centres and shopping
centres. Office rent rose by 20% in Madrid this year and by
30%, in Barcelona, reaching 4,000 pesetas/m2/month in Madrid.
Industry forecasts continue to be positive, the demand for office
buildings will be sustained in the line with the country’ s
economic growth. Larger corporation will be requiring logistic
centres, appropriate for the "new economy" driven by the e-commerce.
Future
prospects for PRIMA are good. We have recurring profit through
rental income in addition to the potential of obtaining capital
gains through the trading of non-core assets, in order to realise
additional profits. Within this apparent opportunism lies true
market knowledge.
As
for our share price, we cannot ensure that economic stability
will lead to recovery of confidence in the Securities Market
in the short-term. But we do believe and hope that investment
in easily-assessable companies such as ours, contributes to
the idea of strength that we want to transmit to the markets.
PRIMA has easily identifiable and tangible assets: our profits
are recurrent, and believe that the management and the business
approach we have developed up to this point allows us to have
faith in the future. Thanks to the confidence that you have
entrusted in us, we have been able to achieve what we announced
in its day, and we will do everything possible to make sure
that PRIMA continues to be a dynamic industry leader.
Yours
sincerely,
John
Gómez Hall
Chairman and CEO
Madrid,
March 2000
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